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MARKETING YOUR HOME

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Joan McCaughan
Phone: 305.775.8230
jmcckb@aol.com

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Coldwell Banker
keybiscaynenews.com
keybiscayneusa.com


MARKETING YOUR HOME

Marketing your property requires an expert with discretion, extensive contacts and experience in selling exceptional Real Estate. Joan McCaughan goes beyond standard services and provides a full-service approach to Real Estate for you. Upon placing your property on the market, Joan McCaughan will:

  • List your property on the Regional Multiple Listing Service to over 90,000 agents in three counties.

  • Place a custom sign on the property directing buyers to her website joanmccaughan.com, so potential buyers can view your property information and the Virtual Tour of your home.

  • Digital photography of your property. Full-color, professionally written Property Brochure. Coldwell Banker Previews® Postcards and mail-outs, distributed in your area.

  • Extensive property exposure through the Internet using multiple websites, such as: joanmccaughan.com, realtor.com, floridamoves.com, planetrealtor.com, keybiscayne.com, and coldwellbanker.com totaling millions of viewings per month. Joan is a paid sponsor on Google, Yahoo, AOL, MSN, etc. These search engines have local, national, and international markets.

  • Professional Virtual or Web Tour of your property for distribution to buyers at open houses, direct mail, email, or to send upon request to prospective buyers.

  • Advertise your property in The Islander, Distinctive Homes Magazine, La Isla, Miami Herald, El Nuevo Herald, Coral Gables Gazette, South Miami Times, Brickell Times, Coconut Grove Times, and Gables Living depending on your market.
  • Catered Broker's Open House to assure maximum exposure to the area's finest REALTORS®. As well as, open houses with corresponding ads in the Miami Herald and The Islander.

  • Coldwell Banker's Home Protection Plan (as provided and administered by Service Plan of Florida, Inc.) available to you and your buyer to protect against unexpected repairs and increase your property's salability.

  • Joan will keep you informed regarding showings, inquiries, advertising and overall activity by phone, mail, written reports.